Toronto-based, online boutique, specializing in reviving The Scrunchie Movement. Each unique item is handmade from high quality, locally and ethically sourced fabric. Each of our scrunchies reflects an aspect of your personality and adds that something extra to your look to make a statement. Scrunchies are the perfect alternative to the traditional elastic as they do not damage your beautiful locks and are a stylish accessory! Let's not forget they look fabulous around your wrist too!
A portion of our proceeds go towards our partnership with GEM (Girls E-Mentorship), to inspire, empower and support aspiring young women attain their goals. Learn more on our Community & Partnerships page.
Make a statement. Be Bold.
Wear Your Crown.